In the dynamic landscape of business, entrepreneurs often find themselves facing unexpected challenges, and at times these challenges can feel amplified by the impact of consistently negative media and societal events. Right now that has never been more relevant – with the cost of living crisis, global conflict and economic uncertainty – the world is feeling pretty heavy for everyone right now (and that heaviness is expressed with a wealth of gratitude that the majority of us are living safely). For women entrepreneurs, the journey can be even more nuanced, requiring resilience and a unique mindset to help to navigate the online world. In this article, l will explore some strategies for running a business when surrounded by negative media and societal upheaval. I’m Shelley your straight talking mindset and business coach that has recently had major upheaval moving to Dubai with my coaching business , so a lot of this is a lived experience!
Strategy Number One: Tune Into Your Inner Resilience
One of the key attributes for any business owner, particularly women facing challenges, or feeling the impact of the tone of the online world right now, is resilience. In the face of negative media and disheartening events, it’s essential to cultivate a mindset that can weather the storm. As a women’s mindset and business coach, I encourage my clients to view challenges for what they really are, and give you the space to understand those feelings and what they mean for you. Then the process of looking for opportunities for growth starts. Resilience is not about avoiding difficulties but rather about embracing them and learning from them.
Strategy Number Two: Foster a Supportive Network
Building a strong support network is crucial during challenging times. Surrounding yourself with like-minded individuals who understand your journey provides you with your much needed community and set of cheerleaders. Women entrepreneurs often find solace in women-centric business groups or mentorship programmes, so if you haven’t explored this for yourself then I would definitely encourage it. Out here in Dubai I have made a conscious effort to get out to networking groups and find a new community to be part of that can support me and my business journey. Finding the right space is crucial, as these spaces offer a platform for sharing experiences, gaining valuable insights, and forming friendships that can help you to navigate the complexities of running a business in any conditions.
Looking for an online community of like minded female business owners? Check out The Courageous Me Collective
Strategy Number Three: Communicate Authentically
When there is a lot going on – both online and offline, authenticity in your communication becomes paramount. Women entrepreneurs that distinguish themselves by openly addressing challenges and showcasing the human side of their businesses are the ones that genuinely build brands. Authenticity builds trust with your customers and stakeholders, demonstrating that your business is not just about products or services but is also committed to navigating issues with sincerity. Don’t be afraid to show vulnerability, you’ll be surprised how many will relate to you and engage with you more as a result.
Strategy Number Four: Adapt and Innovate
Let’s be honest, flexibility is the cornerstone of successful entrepreneurship. When faced with challenges, it’s essential to adapt and innovate. As a women’s mindset and business coach, I always try to guide my clients to see challenges as opportunities to reassess their business models and explore new avenues. Embracing change with a forward-thinking mindset can lead to innovative solutions that set your business apart in challenging times.
Strategy Number Five: Focus on Your Mental Well-Being
Running a business amidst turmoil (of all kinds!) can take a toll on your mental well-being. Women entrepreneurs like you and me definitely need to prioritise self-care, and recognise the importance of maintaining a healthy work-life balance. As a coach, I advocate for practices such as mindfulness, regular exercise, and setting boundaries to ensure that the demands of business do not overshadow personal well-being. I’m not perfect and have been known to let things slip too, so this is something I am definitely working on now and looking forward into 2024.
Strategy Number Six: Demonstrate Purpose-Driven Leadership
During times of upheaval, businesses with a clear sense of purpose tend to thrive. This is your opportunity to allow your unique perspectives to infuse even more purpose into your business, aligning your ethics and values with actions. A purpose-driven approach not only resonates with customers but also inspires a sense of direction and resilience for your brand.
Navigating Business Challenges in the Midst of Societal Turmoil As A Female Entrepreneur
Navigating a business through the current challenges is going to require you to implement a combination of resilience, authenticity, and adaptability. From my perspective as a women’s mindset and business coach, embracing these qualities can empower women entrepreneurs like you to not only survive but also thrive in the face of adversity. By fostering a supportive network, communicating authentically, and prioritising your mental well-being, you can lead with purpose and make a positive impact on your businesses and the wider community.
Do you think you need some help to find your true purpose to help you level up your business? Let’s chat about how I can help…