This article is brought to you as a collaboration from Surrey brand photographer Claire Wormley, Mindset coach Shelley Bosworth and branding designer Pamela Rae-Welsh…
Can branding photography improve your confidence as a business owner? 3 ways that brand photos can boost your confidence as a business owner...
Can branding photography improve your confidence as a business owner? As a branding specialist, a branding photographer and a mindset coach – we say hell yes! Branding photography can improve your confidence as a business owner in so many ways, and can make the difference to your overall business success. Let’s explore some of the ways that investing in branding photography can impact your confidence…
3 ways that brand photos can boost your confidence as a business owner...
1: Credibility for your brand
Having professional branding images of yourself and your business can enhance your professional image and make you appear more credible and trustworthy to potential clients or customers. This can then boost your confidence when promoting your business online (or offline if you are using your branding images for physical marketing collateral) and making those all important sales pitches. There is always a place for images taken in the moment, candid images that you take yourself that will demonstrate relatability, particularly for social media. But when it comes to showing your professionalism and that you are a credible authority in your niche, having a suite of branding images will definitely help you to project your business confidently.
2: Build your recognisable brand
Did you know that it takes on average 7-47 times for someone to see your brand before they might engage with it? This is where having high-quality branding photos can help you showcase your unique personality and brand identity, which can make you stand out from competitors and help you connect with your target audience on a more personal level.
You will be able to feel so much more confident when creating content in the online space if you have assets that people can recognise straight away. It can also help you to feel an increased level of confidence when networking and building relationships with clients and customers when they see you online – as you’ll feel your brand is well represented.
3: Pride and ownership
Having a strong visual presence through branding photography can give you a sense of pride and ownership in your business that will literally fuel your confidence when showing up on or offline. When you see your professional photos on your website, social media, or marketing materials, it can remind you of the hard work and dedication you’ve put into building your brand. This can boost your confidence and motivation to keep growing and improving your business.
Can Branding Photography Improve Your Confidence As A Business Owner?
Overall, branding photography can be a valuable tool for improving your confidence as a business owner by enhancing your professional image, helping you stand out from competitors, and giving you a sense of pride in your brand. If you haven’t invested in branding photography for your business yet, have a think about what is holding you back? Here’s a few things which may be causing you to not commit:
1. Confidence
Ironic when we say about how having branding images can boost your confidence – but if you don’t have the confidence to actually have a branding shoot then you are a bit stuck! Working with a mindset coach like Shelley can help you to overcome any doubts or feelings of imposter syndrome when it comes to taking the plunge with a branding photoshoot. Also critical to this is…
2: Knowing your brand.
Ironic when we say about how having branding images can boost your confidence – but if you don’t have the confidence to actually have a branding shoot then you are a bit stuck! Working with a mindset coach like Shelley can help you to overcome any doubts or feelings of imposter syndrome when it comes to taking the plunge with a branding photoshoot. Also critical to this is…
3: Finding the right branding photographer
You may be reluctant to commit because you are unsure on how to find the right photographer that can both put you at ease and capture the best images! For more help with this check out Surrey brand photographer Claire Wormley’s guide…
Having confidence as a business owner is not a finite end point – it is definitely a journey. As you grow, and as your business grows there will be points along the way where you might have wobbles. Having the right team around you can help – even if you are a solopreneur. Look at your network – have you got the right circle helping you in your business? Maybe it is time for a review… Thanks for reading, we hope this has been useful!